eBay

D&AD New Blood 2023 Entry

eBay is the original online destination for pre-loved items, 

so how can we connect it with Gen Z sellers today?

 

Let’s reintroduce eBay as the place where trends never die.

DROP EVERYTHING

Limited time themed drops powered by eBay. 

Every week is a new opportunity to be on the pulse of what’s hot. We’ll announce themes with paid social & sellers will be able to draw buyers with social sharing features – providing only a tease of what’s to come.

APP SUMMMARY

LEGO DROP

App-generated social posted by sellers

BAND TEES DROP

MORE DROP THEMES!

More work

 

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Hardywood

Winner — Live Client @ VCU Brandcenter

Create a seasonal beer that stands out from the oversaturated seasonal categories?

Tap into the cultural phenomenon known as Cuffing Season.

CUFFING SEASON (n.)

That chilly time of year in the late fall and winter when people are more compelled to start romantic relationships, whether short-term or long-term.

IN-BREWERY

RADIO

SPEED DATING EVENTS

What better way to help Hardywood’s clientele get out there than hosting speed dating events throughout Cuffing Season at their two physical locations?

Coasters will let participants make their dating intentions clear. 

OOB

(Out-of-brewery)

Produced with:

Morgan MacLachlan (AD)

Leo Cvitanovich (CW)

Benjamin Butler (ST)

Tony Fahmy (ST)

More work

 

CONTACT ME!