Winner — Live Client @ VCU Brandcenter
Create a seasonal beer that stands out from the oversaturated seasonal categories?
Tap into the cultural phenomenon known as Cuffing Season.
CUFFING SEASON (n.)
That chilly time of year in the late fall and winter when people are more compelled to start romantic relationships, whether short-term or long-term.
IN-BREWERY
RADIO
SPEED DATING EVENTS
What better way to help Hardywood’s clientele get out there than hosting speed dating events throughout Cuffing Season at their two physical locations?
Coasters will let participants make their dating intentions clear.
OOB
(Out-of-brewery)
Produced with:
Morgan MacLachlan (AD)
Leo Cvitanovich (CW)
Benjamin Butler (ST)
Tony Fahmy (ST)
