one brief. four days.
Winner — Live Client @ VCU Brandcenter Sprint
Lumē deodorant was created by Dr. Shannon Kingman after she discovered a gap in women’s health information.
Lumē’s new social mission should address the same cause the brand was founded upon: Women’s Health Equity
No! Not MISinformation.
The exact opposite, MS. Information.
Here to flip misinformation on its head.
Ms. Information is the cool aunt you could ask all your (not) embarrassing health questions to.
She’s spunky & smart.
She’s fabulous & frank.
She’s groovy & gutsy.
Ms. Information has been through it.
By “it,” we mean womanhood.
And she just wants to help women do the same with knowledge about their body she wishes she had.
MICROSITE
Lumē’s microsite holds a plethora of health information for women. It also houses the list of the organizations they’ll partner with.
SOCIAL
Ms. Information also lives on Lumē’s social, sharing
women’s health knowledge in her spunky voice.
THE LADIES' ROOM
Women can experience Lumē and its new social mission first hand at the Ladies’ Room.
The Ladies’ Room is equal parts bar, casual doctor consultancy, and of course, bathroom.
GUERILLA INVITATIONs
DRINK MENU
